Pujya Sri Swamiji's Discourse, Laguna Hills, CA, USA, 09-Aug-2009

Datta denotes not only gift, but also sacrifice. It signifies
Smarthrugami Sanovathu. One should chant Datta, Jaya Guru Datta, after
closing one’s eyes. Alternatively, one can contemplate Datta. Most of
the persons gathered here think about ‘Data’ to the exclusion of
everything else. These are somewhat similar, so there is no harm in such
reflection.